The Plambeck Award is named in honor of Past NAFB President and Hall of Fame inductee Herb Plambeck. The Plambeck award recognizes the best single and series radio commercials that air on NAFB stations and networks. It is the goal of NAFB to promote and recognize commercials that are designed to inform, influence, motivate, and entertain their target audiences.

Submissions are judged by a panel of producers, agency representatives, and past presidents of NAFB.



Accepting the 2018 Plambeck for a Single Entry was Sarah Cheney from Woodruff and Linda Frerichs from Ayrsta LifeScience (UPL). Trista Thompson and Mitch Heisler from Wyffels Hybrids accepted the 2018 Plambeck for Series Entry.


Click here to submit your entries for the 2020 competition.


Examples of previous Plambeck Award recipients: