Trade Talk, the centerpiece event of the NAFB National Convention, connects the ag industry with member broadcasters to discuss issues and topics important to their organizations, associations and companies. Trade Talk is a must-attend event for leaders in the agricultural industry, providing opportunities for networking and connecting with farm broadcasters. More than 100 broadcasters circulate among participants during the 6.5 hour event. Trade Talk is held the Thursday morning of NAFB Convention. NAFB can make no promises about the number of interviews or as to what or how often recorded audio may be used in on-air programming. Trade Talk should not be confused with a conventional trade show. Companies concerned with product promotion or brand marketing likely will find the event not productive to their interests, as reporter/broadcasters tend to seek news and issues perspective in the Trade Talk environment.

We have calculated during previous Trade Talk events, 2,542 interviews are conducted, based on 124 participating broadcasters, and that those interviews have a collective air-time value among our member stations and networks of $585,066. Participants are best to be represented by two spokespersons, to accommodate more than one visiting interviewer at any given time. Trade Talk booths are standard trade show booth sizes, 8x10 booths. 

For the complete Trade Talk Prospectus, please click here. Please contact the NAFB Office ( for information on Trade Talk, including the entry and participation policy.

Suggestions for a Successful Trade Talk

NAFB Trade Talk Pro Tips for AIC Members







2024 Trade Talk Schedule

Wednesday, November 13, 2024

Noon - 8:00 p.m. Exhibitor setup

Thursday, November 14, 2024

7 a.m. - 1:30 p.m. Trade Talk


2024 Trade Talk Guide