NAFB Brand GuidelinesNAFB Brand Guidelines

To complement our service history and to support our position in the market, we have developed brand standards to be used consistently at every touch point, externally and internally. NAFB brand standardization guide is a strategic marketing resource that we will continually grow, manage, respect and protect. This strategy enables us to focus on building the NAFB brand together and to clearly differentiate ourselves in the minds of our clients. The consistent use of the guidelines will help strengthen our clients’ experience with us and help contour expectations of our visual identity. These guidelines are designed to provide a clear set of rules to follow for the best use of our name, logo and colors. No derivative of the NAFB logo or these guidelines is acceptable without prior approval from NAFB.

 

Color Palette

The NAFB marketing materials primarily make use of the primary colors in the logo (2757c and 872c). For vivid accents, use the secondary and tertiary colors. Gold Metallic should be only for specialized printing, such as promotional materials, t-shirts, stickers, etc.
 

  Primary Brand Colors Secondary Colors Tertiary Colors Non-Metallic
 
Pantone

2757 C

872 C

P 179-13 C

368 C

P 179-3 C

7485 C

466 C
CMYK

C:  100
M:  82
Y:  0
K:  30

C:  20
M:  30
Y:  17
K:  15

C:  0
M:  0
Y:  0
K:  82

C:  58
M:  2
Y:  100
K:  0

C:  0
M:  
Y:  0
K:  20

C:  18
M:  4
Y:  31
K:  0

  
RGB

B:  6
G:  53
B:  122

B:  180
G:  151
B:  90

B:  84
G:  84
B:  86

B:  120
G:  186
B:  47

B:  209
G:  211
B:  212

B:  210
G:  221
B:  197

  
Hexadecimal

#06357A

#B4975A

#535456

#78BA2F

#D1D2D4

#D1DDBC

  

Logos

Our logo is the most critical and recognizable element of the National Association of Farm Broadcasting brand. Its consistent and thoughtful application is the cornerstone of a strong global identity. The logo represents our brand, and, to ensure a consistent message, cannot be altered.

EPS files are the preferred file formats. Because these are vector-based files, they are scalable and generally provide the best reproduction in print. They should be used on all professionally 
printed pieces.

Use JPEG files in digital media, such as the web and PowerPoint presentations with white backgrounds.

TIF files A good choice for Microsoft Word or other applications where the logo will be seen primarily in printed form.

PNG files are most often used in digital media, such as the web and PowerPoint. They have transparent backgrounds, so they’re a good choice for non-white backgrounds.

EPS JPG TIF PNG
EPS JPG TIF PNG
EPS JPG TIF PNG
EPS JPG TIF PNG
EPS JPG   PNG
EPS JPG   PNG
EPS JPG   PNG
EPS JPG   PNG
EPS JPG   PNG
EPS JPG   PNG
EPS JPG   PNG
EPS JPG   PNG
EPS JPG   PNG
         
 If you need the CMYK versions, please contact the NAFB office.
Documents (Right Click to Download): 
PDF icon NAFB Brand Guidelines