Don York never planned on a career in agriculture, but today, as Ag Director at KMJ Radio in Fresno, California, he’s a trusted voice for one of the most dynamic farming regions in the country.
York’s journey into broadcasting didn’t follow a straight line. After graduating from high school, he spent time in college unsure of his path before stepping away to work. It was during a job at a convalescent hospital — making announcements over a PA system — that something clicked.
That realization led him back to college to study communications, initially with a focus on television. He began his career as a general assignment reporter in southeast New Mexico, covering a wide range of topics, including agriculture.
After returning to California, York helped launch a television program called Valley Ag News in Fresno, marking his first consistent role in agricultural reporting. His career later shifted into producing television commercials, but agriculture found its way back into his life through an unexpected opportunity.
“I saw an ad that said, ‘Wanted: farm radio broadcaster,’” York said. That moment led to a part-time role in ag radio and eventually to his current position at KMJ Radio, a heritage station with a long history of farm broadcasting. York has now spent more than a decade delivering daily agricultural news to listeners across California.
Each morning, he’s on air at 5 a.m., producing a one-hour program that keeps growers informed on the latest developments. The work is largely independent, but it’s a rhythm he has fully embraced. “There’s never an end to what I can learn,” York said. “My goal is simple. If it is important to producers, then it belongs in my broadcast.”
From new crops and emerging technologies to labor challenges and regulatory changes, York covers a wide range of issues impacting California agriculture.
“Growers and ranchers put a lot of value on what they hear on the radio,” York said. “There is a lot of trust between my audience and myself.” That trust drives his commitment to accuracy, often double- and triple-checking information before it goes on air to ensure it is both reliable and useful.
Looking ahead, York isn’t chasing something new. He’s focused on continuing the work he’s grown to love. “If I can keep getting up in the morning and doing this job, I’d like to keep going,” York said.
For York, what began as an unexpected opportunity has turned into a meaningful career — one built on curiosity, consistency, and a deep respect for the farmers and ranchers who rely on his voice every day.
