NAFB Webinars
Professional Development for NAFB Members
From script writing and podcasting tips to radio listenership research and navigating the halls of Congress, the NAFB Academy offers NAFB members multiple professional development opportunities throughout the year.
In addition to in-person professional development at the annual NAFB Convention in November, the association also conducts regular NAFB webinars on topics chosen by members! We bring the thought leaders and influencers to members to sharpen their skills and perspectives.
Watch your email to learn about the next NAFB webinar.
Check out the latest sessions below.
Additional professional development operations are available during NAFB events, such as the annual NAFB Convention.
Media Relations and Trade Talk
Thursday, Oct. 8 at 10 a.m. Central
Sharpen your media relations skills and learn how to get the most out of Trade Talk from experienced farm broadcasters and PR pros. In this webinar, we will dive into navigating Trade Talk, the centerpiece event of NAFB Convention that connects broadcasters with ag industry members for media interviews and networking.
Gain tips from the pros — broadcasters who have worked Trade Talk for many years, and PR professionals who successfully bring their spokespersons for a day of media interviews at the event. We will also cover media tips to help you boost your earned media coverage throughout the year. There will be plenty of time for Q&A during this interactive webinar.
This members-only webinar will feature:
- Susan Littlefield, farm broadcaster, Farm & Ranch Media (moderator)
- Lorrie Boyer, farm director, KSIR Radio
- Dustin Hoffmann, supervising editor & farm broadcaster, Iowa Agribusiness Ag Network
- Joe Schuele, senior VP, Communications, U.S. Meat Export Federation
- Chase Kusel, director of communications, National Farmers Union
Selling Ag Radio to Non-Traditional Advertisers
Wednesday, Oct. 14 at 10 a.m. Central
Join us for the next in the series of NAFB webinars focused on selling ag radio! In this session, we will provide case studies and discussion focused on non-traditional ag advertisers, along with tools and tips to help sales staff sell the value of ag radio to clients.
Molly Nichols, vice president, Sales & Affiliate Relations at Hoosier/Michigan Ag Today, will moderate the discussion and also provide a case study from her experience. Molly is also a Management & Sales representative on the NAFB Board of Directors.
Others joining the panel to share their experiences and sales tips on this topic are Stacey Smith, National Sales Manager at WGFA Radio in Watseka, Illinois, and Amelia Siroky, Marketing Specialist at Northern Ag Network.
Open to all NAFB members, the webinar will be particularly valuable for Management & Sales Council members as well as their local sales staff. Broadcast Council members will also find the session valuable as they spend a lot of time on the front lines with client contact and are the sales arm of their operation.
Don't miss this informative webinar! There will be plenty of time for your questions and discussion, too!
Ag Policy News Update – What's Ahead for Agriculture
Wednesday, Sept. 23, 2026 at 10 a.m. Central
From Washington, D.C., to the farm gate, decisions are being made today that will have significant impacts for farmers, livestock producers and the businesses that serve them.
This timely Ag Policy News Update Webinar featured industry experts who provided the latest information on the issues shaping agriculture — and most importantly, what to watch in the months ahead.
This panel was moderated by farm broadcasters Jesse Allen and DeLoss Jahnke, and included the following panelists:
- Ethan Lane, senior vice president of Government Affairs, National Cattlemen's Beef Association (NCBA)
- Rob Brenneman, National Pork Producers Council (NPPC) president and pork producer from Iowa
- Geoff Cooper, president & CEO, Renewable Fuels Association (RFA)
NAFB Webinar Library
Miss a live webinar? Catch up here!
Selling Ag Radio at the Local Level (6-4-26) Watch here or read the summary.
Farm Radio in the Media Mix: Impact and Outcomes (4-15-26) Watch here.
Navigating Washington Watch: How to Grow Your Network in Our Nation's Capital. (3-27-25) Watch here.
NAFB Student Members Webinar (9-25-24) Watch here.
Virtual Media Event: Hunger in Rural America (9-9-25) Watch here.
NAFB Farm Radio Listenership Research (6-27-24) Watch here.
Podcasting (6-18-24) Watch here.
Adding Unique Revenue Streams in Farm Broadcasting (6-18-24) Watch here.
Tips for a Successful NAFB Trade Talk (10-25-23) Watch here.