Farm Radio continues to play an important role in connecting the ag producers and the industry together. Radio is mobile; its on and farmers and ranchers are listening. Recent research conducted by the NAFB studied media habits of farmers and ranchers with $100,000 plus Gross Farm Income.

82 percent of all farmers and ranchers are listening to radio multiple days per week.

FACT. The more days per week farmers listen to farm radio, the more minutes per day they listen.

As smart phone usage among producers continues to climb, farm radio continues to be an effective media source for reaching young farmers.