In January 2026, NAFB President DeLoss Jahnke wrote a column for Radio World, where he described the connection that farm broadcasters make every day with farmers and ranchers.
In the column, he tells the story of how farm broadcasters break through the noise every day with trust and relevancy to reach farmers, ranchers and rural audiences.
"Farm broadcasters understand and have a deep connection to their audiences," he says. "Most grew up in rural America and have a story similar to mine."
Read DeLoss' column here.
The story also links to Radio World coverage of the 2025 Farm Radio Listenership Research Survey results.
