January Marketing and Promotion Update

NAFB will be attending the National Cattleman's Beef Association trade show (February 4-6, 2015) and Commodity Classic (February 26-28, 2015). We will have a booth at both shows, and driving show traffic to our booth using a pre-show direct mail. Our goal is to connect trade show attendees with NAFB member stations offering farm programming in their area. And, ask a few questions about radio usage as well.

In addition to the booth at Commodity Classic, NAFB will also be hosting a member breakfast, Friday, February 27 at 7:30 a.m. in the Phoenix Convention Center North 127A. The breakfast is a great opportunity to catch-up with other NAFB members at convention. Lance Knudson, M&P Chair, Tom Brand and Mindy Oberly will be there to answer any questions you might have regarding Marketing and Promotion activities. 

Calling all Farm Radio Fans! We will have a camera crew at Commodity Classic, Friday, February 27 to capture testimonials from farmers and ranchers who listen to farm radio. Testimonials will be used to help tell the story of farm broadcasting to advertisers and media planners. If you have a farmer or rancher who is heading to Commodity Classic and willing to be interviewed - we would love to meet them. Please send your recommendations to Mindy Oberly.