Market Rally Host Dedicated to Listeners

Chip Flory, Market Rally Host

Market Rally host, Chip Flory, and Pro Farmer Editorial Director grew up on a typical 1980s-style diversified family farm in Oxford Junction in eastern Iowa. Chip was very active in 4-H. He was an Iowa delegate to the National Congress, received the National Beef Award, served on the State 4-H Council and was a State Officer in 1982-83. After graduating from Iowa State University with a degree in agricultural journalism/mass communications with an emphasis in broadcasting, Chip started his career with Oster Communication’s Futures World News on the floor of the Chicago Board of Trade. He made his way to Oster’s Pro Farmer headquarters in Cedar Falls, Iowa, in 1991 and in 1997 started his 17 years as the editor of Pro Farmer newsletter. 

Market Rally is completely dedicated to giving listeners the information they need to stay in step with what’s happening in the grain markets. We do look back at the day and provide a recap of each day’s activity with some added perspective, but we spend the bulk of the show looking forward. One of the tag lines for the show is, ‘Talking tomorrow’s markets today.’ We take that very seriously and talk market outlook for at least three-quarters of the show,” Chip said. “Timing of the show is perfect for delivering this type of information. It airs Monday through Friday from 2:06 p.m. CT to 2:58 p.m. each day. The timing of the show is also proving to be very popular with listeners as well as affiliates,” he emphasized. “Market Rally is an opportunity for stations in ag-heavy areas to extend their ag-focused offerings into the middle of the afternoon,” he said. Market Rally is approaching 40 terrestrial affiliates from Ohio to Nebraska and North Dakota to Texas. Digital listenership via, the AgWeb app and iTunes has shown that the average time spent on the site by digital listeners is over 30 minutes. 

After delivering the day’s news and perspective with the help of Market Rally ‘news guy’ Davis Michaelsen, Chip talks with guest analysts in segments two and three each day. “Analysts on the show range from ‘the guy or girl’ at the local co-op to nationally known analysts like Pro Farmer Editor Brian Grete, Richard Brock from Brock & Associates, Farm Journal Media’s farm economist Bob Utterback and globally known Dennis Gartman,” Chip said. “With just over 100 shows on tape, we’ve had conversations with nearly 60 analysts.” Listeners have three ways to communicate with Chip and guest analysts during the in, Twitter and email. The final segment is all Chip’s. He talks with anybody he wants about anything he wants. “We’ve labeled the segment ‘Chip’s Rant’ and it’s typically focused on the ‘hot’ market topic of the day and has included commentary on government policies.”