With more than four decades in the broadcasting industry, Neal Gladner’s career has spanned markets, mediums, and management—culminating in his current role as executive director of the Arkansas Broadcasters Association (ABA), where he’s helping guide the state’s broadcasters through a rapidly evolving media landscape.
Gladner’s path into radio wasn’t planned.
“I wanted to be a print journalist,” he said. “But my college newspaper advisor offered me the sports editor position—on one condition: I had to help with the campus radio station.”
That detour turned into a passion, and eventually, a career.
From early reporting jobs in Seattle to leadership roles in Little Rock and Louisiana, Gladner has held nearly every title in the business—from news director and anchor to VP of sales and general manager. His first encounter with farm broadcasting came in Arkansas, where he oversaw an agricultural station as part of a statewide network.
“At the time, I didn’t even know what a soybean was,” he laughed. “Our farm director took me to a field and showed me what I was selling.”
Gladner joined the NAFB Board in 2013 while leading marketing efforts for the Louisiana Radio Network. After returning to Arkansas, he was recruited in late 2023 to take the helm at ABA. His current duties include representing the state’s radio and TV stations at the legislature, working with the National Association of Broadcasters on federal issues, and providing member support services—from FCC education to internship programs and industry training.
“What I love most is that broadcasters are ‘first informers,’” Gladner said. “When disaster strikes—like tornadoes—we’re there with life-saving information. And afterward, we’re there for the recovery efforts too.”
He’s equally passionate about broadcasting’s business side.
“It’s a great feeling when a client tells you their ad campaign made a real impact,” he said.
His advice for newcomers? Stay open to unexpected opportunities.
“If I hadn’t said yes to that college radio gig, I wouldn’t be here,” he said. He also emphasizes a servant mindset. “Whether it’s your listeners, your clients, or your community—success in this business comes from service.”
As the industry continues to change with technology, Gladner remains optimistic.
“Technology may evolve,” he said, “but the trusted voice of a farm broadcaster in the cab of a tractor? That still matters.”
