Steve Noffsinger grew up in Clay Center, Kansas, as the son of a large animal veterinarian. In 2024, he made a career switch from agronomy to farm broadcasting and, most recently, was promoted to farm director at 
KCLY/KFRM.
“Dad worked primarily on livestock, so there were a lot of cattle, horses, sheep and goats,” Noffsinger said. “I went to college at Kansas State and ended up getting degrees in horticulture and agronomy. I worked for a little bit and ended up going back to get my master’s and Ph.D. in plant breeding and genetics at Auburn University.”
He spent several years working with several crops doing variety development and disease resistance screening. Noffsinger also spent a short time in the hemp industry before making his way into farm broadcasting.
“I decided I wanted to make my way back home, so I started applying for jobs around Colorado and Kansas,” Noffsinger said. “I came in to read a news story and was hired on the spot at KCLY/KFRM.”
He started off as a farm broadcaster in June 2024 but recently added farm director to his title.
“I’m responsible for several programs and broadcasts that we do ourselves,” Noffsinger said. “I also direct the programming and let the other broadcasters know what we’re going to be doing. I’m always looking for new opportunities to add content to our programming.”
Noffsinger also enjoys working on a broadcast titled On the Front Porch.
“It’s an interesting show where we interview people about their life in the ag industry,” Noffsinger said. “I didn’t know this broadcast existed before moving back to Kansas, and it’s really interesting to learn about all these different individuals.”
He says he is looking forward to what the future holds for his new career.
“We’re looking at refreshing some of the older programs by adding new content,” Noffsinger said. “We’re known for covering beef cattle, but we are also excited about prioritizing other species of livestock as well.”
Noffsinger credits his childhood for shaping how he views the farm broadcasting industry.
“I do look at farm broadcasting as a service much like my father looked at his veterinary practice when I was growing up,” Noffsinger said. “Sure, we’re a business, but I feel like we need to continually remind ourselves that we try to serve the needs of farmers and families living and working in small towns and rural areas. Having helped with some similar work myself growing up in Dad’s veterinary practice, it’s important to me to provide excellent service in farm broadcasting.”
