The Plambeck Award is named in honor of past NAFB President and Hall of Fame Inductee Herb Plambeck. The Plambeck Award recognizes the best single and series radio commercials that air on NAFB stations and networks. It is the goal of NAFB to promote and recognize commercials designed to inform, influence, motivate, and entertain their target audiences.
Submissions are judged by a third-party panel and NAFB past presidents.
The call for entries for the 2026 awards will be in the summer. Watch this page for more information.
Herb Plambeck was a well-known author, public affairs assistant and agricultural broadcaster. He started in broadcasting at WHO Radio in Des Moines, Iowa, and was considered the "Voice of America Agriculture" for more than 60 years.
As a founding member of NAFB, Herb Plambeck dedicated his career to serving his audience, concentrating on sharing agriculture news, markets, and information with the highest quality.
Herb's focus on quality throughout his career is why the Plambeck Award for Creative Excellence is named in his honor.
2025 Single Entry Recipient
Mick Kjar
AgNews 890
2025 Series Entry Recipient
Susan Littlefield
American Ag Network
2025 Single Entry Recipient:
Ag News 890
Campaign: North Dakota Livestock Alliance
Creative: Mick Kjar
2024 Single Entry Recipient:
Your Ag Network
Campaign: Ma & Pa Bull Sale
Creative: Parker James
2023 Single Entry Recipient:
Meyer Agri-Services/Brick Street Precision Ag
Campaign: Fall Harvest
Creative: Nebraska Rural Radio Association
2022 Single Entry Recipient:
Valent
Campaign: Excalia
Creative: Barkley
2021 Single Entry Recipient:
BASF
Campaign: Safina Soybeans
Creative: VMLY&R
2020 Single Entry Recipient:
CHS
Campaign: Trivar
Creative: broadhead.
2025 Series Entry Recipient:
American Ag Network
Campaign: Farming Minds - Mental Health in Agriculture
Creative: Susan Littlefield
2024 Series Entry Recipient:
Midwest Communications
Campaign: June Dairy Month
Creative: Joanna Guza
2023 Series Entry Recipient:
Red Star Fertilizer
Campaign: Red Star Brand
Creative: Nebraska Rural Radio Association
2022 Series Entry Recipient:
Montana Department of Agriculture
Campaign: Beyond the Weather
Creative: Northern Broadcasting
2021 Series Entry Recipient:
Wyffels Hybrids
Campaign: Fall Corn
Creative: O&H Brand Design
2020 Series Entry Recipient:
Mosaic – Aspire
Campaign: Boomers and Millennials
Creative: broadhead.