Kristi oversees media strategy for all Paulsen clients. Since starting at Paulsen in 1995, she has proven to be an expert planner, strategist and negotiator setting high expectations within ag media.
As technology is rapidly changing the way we communicate with producers, Kristi is dedicated to staying on the forefront of the paradigm shift occurring at the marketing level. She was involved with the development of the NAFBplanner.com web application, representing the media buyer perspective during architecture and programming. She part of a Paulsen team examining how increased access to data and analytics will change the way we talk to producers.
Kristi grew up on a farm in rural South Dakota and graduated from South Dakota State University. Staff and clients enjoy her sharp mind, direct style and dry wit.
