AIC Election Profile: Laura Henke

Allied, by definition - we are joined or united in a close relationship; we are of similar nature, related.  Allied Industry Council, AIC, is a group of people with a responsibility, an interest, a concern for the radio industry and how it affects us, our companies, our clients and farmer/ranchers all over the country.  The AIC is an integral segment of the National Association of Farm Broadcasting and I am interested and committed to being a more active part of it.  I would like to be the next Allied Industry Council representative to the NAFB Board of Directors. 

I grew up working on dairy farms and an Arabian horse farm before I earned a bachelor’s degree from the University of Wisconsin-River Falls with a double major in agricultural business and ag marketing.  I have now been working nearly 29 years with clients in the agriculture, business-to-business, and food industry segments. As a Media Supervisor at Charleston|Orwig for the past 13 years I work to gather information in order to identify the most likely target audiences for the clients and how best to reach them efficiently and effectively, the goal being to get the greatest impact for their messages.  My career in advertising has been built on a solid foundation of doing my homework to learn everything possible about my client, the industry, the product and the best ways to deliver media plans that are on target, on budget and on time.  Team player - being an active, dedicated team member is my mantra.  Dedication, loyalty, honesty, attention to detail and hard work are a few of my strengths.

For the past nine or more years I have been participating in the NAFB Convention, doing so originally for Trade Talk, but then attending the Allied Industry Council meetings as well.  When the Association changed its name to include the more all-encompassing term of Broadcasting was when I really felt a part of the group.  It was a turning point for me to see that the Association truly meant what they were saying and were on a course to make the AIC an integral part to help direct the future of NAFB.   

With my 29 years of working as an agency professional, mostly in media, but also doing account service work, I believe I can be a valuable contributor to the NAFB Board of Directors.  Using my work experience, my teamwork and my other skills I feel I can help shape the direction of NAFB and work as a liaison for the members of the AIC.  I would appreciate a vote to put me in action to represent you on the NAFB Board.

Best regards,

Laura Henke