NAFB releases new industry research highlighting farmers and ranchers farm radio usage. Research was conducted in three waves this year, Wave 1 – February/March, Wave 2 – May/June and Wave 3 September/October. Research findings show farm radio listening is consistent among producers throughout all three waves, and the more days per week a farmer listens, the more minutes per day they listen. In addition to the phone call survey, we also recruited respondents to participate in a mobile diary research, provided daily photos of how they listen to farm radio. Radio continues to play an important role agriculture, and continues to connect the industry with farmers and ranchers everyday.
Farm Radio Connects – Farm Radio In The Field
Farm Radio Connects – Wave 1-3 Research
Ag Media Research 2014-2015 NAFB Add On Questions
