Sarah Anne Heinrich began work February 23 as new Farm and Ranch Director at KFGO (Fargo-Moorhead, ND). “I can’t tell you how excited I am that Sarah has decided to accept this position,” said Joel Heitkamp, KFGO Director of Operations, when making the announcement. “Since KFGO first signed on in 1948, farm and agri-business reporting has been a huge priority for us. Farmers and others in agriculture trust us to bring them this vital information daily. That’s why we take it very seriously.” For the past seven years, Sarah served as News Farm Broadcaster and Noon Show Anchor at KXMB-TV in Bismarck, ND. “Not only is Sarah a solid reporter, but she has always been part of a farm family and has truly lived the life. She has been a working farmer herself raising cattle, row crops and small grains with her husband, Richie Heinrich, at the family ranch near Medina. Sarah’s personal experience gives her a unique perspective in understanding the role of today’s farmer,” adds KFGO News Director Paul Jurgens. In response, she said, “I’m extremely excited to join KFGO as the Farm and Ranch Director. I always strive to provide farmers and ranchers with the most up-to-date ag news. I don’t just read the markets. I also explain why the markets are doing what they are doing. It's my goal to make sure farmers have the current information they need to make the difficult decisions they often have to make." Sarah’s uncle, Al Gustin, was among the best known farm reporters in the Dakotas for 45 years, prior to his retirement in 2012. Heinrich also credits her early experiences with 4-H and FFA for further inspiring her to her current career as a farm broadcaster. She still is active in volunteering for both organizations. Sarah said, “I can’t think of a better way to give back."