Orion Samuelson received a Lifetime Achievement Award from the National Cattlemen’s Beef Association (NCBA) at the 2016 Cattle Industry Convention in San Diego at the Best of Beef Breakfast on January 29. The award was presented for Orion’s lifetime of work on behalf of the beef industry. NCBA Communications Director Chase Adams presented the award. Gloria Samuelson joined Orion on stage, and Russell Nemetz (Northern Ag Network, Billings, MT), left, was moderator at the event. In presenting the award, Chase said, “His is a name synonymous with ag media. Since 1956, Orion Samuelson has served agriculture as a broadcaster, supporter and a leader throughout the industry. Widely known for hosting the U.S. Farm Report, Orion now co-hosts This Week in Agribusiness on RFD-TV, and still finds time to visit his thousands of friends and fans throughout the country. Orion’s influence across the cattle industry is widely felt, having served listeners with six decades of news while mentoring generations of aspiring farm broadcasters. NCBA is proud to recognize the work of Orion through the lifetime achievement award.”