LOOKING BACK TO MOVE FORWARD…We asked Past President Janet Adkison to look back and offer her reflections as NAFB moves into 2015:
Quicker than anticipated, 2014 came to a close. I was warned the year serving as NAFB President would fly by and it certainly did. As I look back at the year I believe it will always stand out as a highlight--A new home, a new job, and NAFB leadership combined into one bundle of excitement creates a memory that’s going to be hard to match.
After years of work, fine tuning and numerous discussions, 2014 brought us the launch of the NAFB Planner, www.nafbplanner.com, includes all the information media buyers and agency representatives need in one single source. For NAFB member stations and networks, the planner has raised awareness about services they provide their audience. For media planners, the site is a one-stop shop where they can learn more about NAFB broadcast outlets dedicated to serving rural America and the agriculture industry.
In an effort to keep farm broadcasting ahead of the technology wave, the board agreed to invest in an expanded research effort. The research is multifaceted approach gathering information through a variety of avenues including phone, email and app usage. The initial wave of the research began in 2014 with other phases set to occur this year.
NAFB was able to purchase the building that houses the office and other professional tenants. The funds generated from the income rental will provide more opportunities for NAFB to continue to give back to the membership.
Our youth program continues to grow. A half-dozen years ago, the NAFB student membership was steadily in the teens. As the new year begins, we have more than 70 student members from a variety of colleges and universities across the country. Our outreach efforts have increased awareness of NAFB and have enhanced our relationship with students pursuing a career in agriculture communications.
Last, but not least, I want to mention the NAFB Foundation is bringing back the Oscar in Agriculture award under a new, fitting title; The Doan Award, named after late NAFB president Stewart Doan. The first Doan Award will be presented this spring to a deserving recipient. As someone who worked with Stewart, I can’t think of a more suitable namesake for this prestigious honor. Please check www.NAFB.com as additional details become available.
I’m sure I’ve missed several points from the year. We had several great meetings that were only made possible by the work and dedication of NAFB members and our staff. I thank everyone who not only played a role during my time on the board, but also to those who have shared their friendship and offered guidance throughout my career. I’m a better person for knowing each and every one of you. Wishing you many blessings, Janet.
