NAFB Planner. Broadcast Planning Starts Here.
Summer months are key planning periods for advertising agencies, and the NAFB Planner is helping connect interested advertisers with NAFB stations and networks. Take a few minutes to make sure your NAFB Planner Profile is up-to-date. And, make sure you check out the new NAFB Planner video for quick tutorial on how to use the Planner.
Research
Recent research results from Winter Wave 1 Study are available on NAFB.com This data release is the first of the four studies taking place this year. We anticipate having Wave 2 data available early August. A few key points from the Winter Wave 1 Study are:
- 83 percent of farmers and ranchers listen to farm radio
- 83 percent of farmers and ranchers listen to the radio multiple days per week
- Age doesn't impact listening habits
- Local farm broadcasters are highly rated on providing accurate information, 8.2 on a 10-point scale
In addition to the year-long study being conducted by Millennium Research, NAFB added questions to the 2015 Ag Media Research in the Non-Corn Belt areas. We anticipate having data from AMR in July, and it will be added to the NAFB Planner later this summer.
