New AMR 2014 Corn Belt Study

NAFB included questions in the AMR Corn Belt Study this past spring. During the next few months check back on eChats for new data points to use for your next meeting. 

The 2014 AMR Survey consisted of 1036 completed telephone interviews of farm decision markers with $100,000 or more of Gross Farm Income (GFI). Phone interviews were conduct during the spring of 2014, between the hours of 7:00 p.m. and 9:00 p.m. The 12 states commonly referred to as the Corn Belt comprised the survey area: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin. 

A few highlights from the study include: 

• 89% of all farmers in the Corn Belt with $100,000 GFI listen to the radio for farm markets, weather or farm news report in general
• Daily farm radio listeners
  • 62% of all farmers surveyed listen daily to the radio 
  • 89% of all farmers surveyed listen three or more days per week 
• Very frequent farm radio listeners
  • 53 % of all farmers surveyed listen to the radio more than once a day for farm information

Farm radio is a trusted daily source of information for producers, exceeding other forms of media on a daily basis.

We also found that farmers are listening to farm radio three or more days per week. Over 90 percent of cow calf operators included in the survey listen to farm radio three or more times per week.