NAFB Blog

Read More

Bill Zortman’s Selma Broadcast Lesson in Leadership

Bill ZortmanWhen Bill “Tell” Zortman was asked how Selma, Alabama, should mark the 30th anniversary (March 1995) of the Selma-to-Montgomery marches, he knew the moment demanded more than a ceremonial program. National media was already arriving, and the way the town was represented would matter long after the cameras left.