NAFB Blog

After more than a decade in television journalism, Ashley Michels is bringing her storytelling experience to the agricultural industry in a new way.

For more than four decades, farm broadcaster Max Armstrong (pictured left) worked alongside the legendary Orion Samuelson, building one of the most recognizable partnerships in agricultural broadcasting.

Armstrong says Samuelson’s impact on agriculture, and on the people who knew him, extended far beyond the microphone.

Olivia Marti
Senior, Iowa State University
Agricultural Business

How long have you been a member of NAFB? 
One year

For Jack Jungmann, a junior studying agricultural communications at the University of Illinois, participating in the NAFB Social Media Corps provided a behind-the-scenes look at the organization’s annual convention while helping showcase the event to a broader audience.

The United Soybean Board won a 2026 PRWeek Award for a communications campaign designed to counter misinformation about seed oils and provide science-based information to consumers and health professionals.