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Clint Ridley of rural St. Onge, SD, is a commodity market analyst for KBHB (Sturgis, SD). Clint started his radio broadcast journey in 2012, following the departure of NAFB member Chase Adams from the radio chair. For Clint, reporting on the commodity markets isn’t just a job, it’s a way of life. “I run a cattle brokerage business, so understanding the markets, what makes them move, and relaying them to the public came natural to me,” said Clint. He sources feeder cattle to customers from the Dakotas to Texas, along with being a fifth generation rancher on his family ranch. He believes that being diversified in agriculture is important.