Airing on the Side of Agriculture

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Farmers and AM Radio

By Al Gustin
2012 NAFB Farm Broadcaster of the Year

In his monthly Farm ByLine column for North Dakota Living, 2012 NAFB Farm Broadcaster of the Year Al Gustin writes about the importance of AM Radio in reaching farmers and rural audiences. Reposted with permission from the publisher.

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Ellis Rejoins WCIA Staff

ELLIS REJOINS WCIA STAFF – Stu Ellis, farm broadcaster, rejoined the staff at WCIA after a two-year gap.

Ellis grew up watching Channel 3 in central Illinois, but no farm broadcaster was on staff. He started out doing a short farm program each morning.

“The station had some public relations challenges, and the new manager came to me,” Ellis said. “I got to start doing a show on the weekends, and I was delighted to do that. We got the station back on firm footing.”

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Bradford Receives Professional Coaching Certification

Amy Bradford, founder and CEO of Bradford Consultant Group, recently received her professional coaching certification to further her career.

She started working in the agricultural communications industry in the 1980s.

“I started on the print side and worked for Illinois Farm Bureau,” Bradford said. “I was responsible for writing press releases and working with media to convey priority messages.”

After that, Bradford expanded into broadcast journalism.