NAFB Blog

Jim Ross Lightfoot (NAFB Emeritus Member, White Oak, TX) asks and answers his own question, “What do old farm broadcasters do when they’ve read their last market report and filed their last story? Reminisce!  Yes, we oldtimers do a lot of that.”  Jim says he was very fortunate to have started his career in farm broadcasting with an excellent broadcaster by the name of Jack Gowing. “Jack was a great mentor, and he taught me many things that I still use today. In those days the major livestock yards were operating in places like Omaha and Chicago. Between the American Royal Stock Show in Kansas City, Denver Stock Show, Chicago Stock Show and others, we had plenty to do

The Red River Farm Network organizes a series of forums each year for the Big Iron Farm Show in West Fargo, ND. The topics addressed this year included the market outlook, land values, weather and farm succession planning.

Kim Miller (KZEN, Columbus, NE) grew up in west-central Missouri and attended the University of Central Missouri in Warrensburg. After graduating college in 2015, she took a job at a local radio station. “My dream was to become an on-air personality. One thing led to another, and soon I found myself as the Farm Director at that station.” After being there for a few years, Kim and her husband were looking for better opportunities and thinking about leaving the small town where they both had grown up.

What does a farm broadcaster do when not on the air or working on a story? Some have hobbies, travel, spend time on the farm or maybe they have another job. Dave Schumacher (KTRS, St. Louis, MO) is one who has the other job.  “In my days before radio some 40 years ago while working as a commission man at the National Stockyard, I was fascinated with the auctioneer selling the cattle.  I had to learn how to do that.”

NAFB members who know Jerry Harrington (Honorary Member, Iowa City, IA) as the former marketing public relations professional from DuPont Pioneer have enjoyed his help in pulling from the rich source of agronomic and research experts in Pioneer to offer interviews to farm broadcasters. Since retiring from Pioneer in 2014, Harrington has turned to his first love and become a full-time historian – specializing in Iowa political history.