Marketing and Research

Farming is a 24/7 job. Working from sunup to sundown, farmers rely on multiple forms of communications to keep them informed, and up-to-date with the industry. Farm broadcasting is one of the multiple ways farmers, and ranchers stay connected. Radio continues to be widely used by farmers in all age ranges, as they seek out information that matters to their operation. 

Over the last two years, we have had the opportunity to connect with farm radio listeners and farm TV watchers at several trade shows, and it’s amazing to hear the many reasons they choose to stay connected to the agricultural industry over the airwaves. Radio is an important part of everyone’s lives. 

Thank you to everyone who stopped by our booth at Commodity Classic 2016. Farm radio connects with today’s technology savvy farmers. We learned a lot of great reasons why farm broadcasting is important for the agricultural industry. 

A big thank you to all the NCBA attendees who stopped by the NAFB booth and told us why they listen or watch to Farm Broadcasting. Farm Broadcasting keeps these producers connected to the industry, global ag markets, weather, commodities and more. Farm radio listeners range from college students, families, ranchers, and business partners. Thank you for listening. 

New Update Farm Radio Is On Fact Sheet is Available. Reach farmers and ranchers daily with farm radio. Research data points are from the 2015 research commissioned by NAFB and conducted by Millennium Research. Fact sheet updated March 2016. Click Here To Download 

Farm Radio continues to play an important role in connecting the ag producers and the industry together. Radio is mobile; its on and farmers and ranchers are listening. Recent research conducted by the NAFB studied media habits of farmers and ranchers with $100,000 plus Gross Farm Income.

82 percent of all farmers and ranchers are listening to radio multiple days per week.