The upcoming October issue of AgriMarketing will feature a special section on Ag/Rural Broadcasting. Included in the section will be updates from NAFB focusing on convention, Trade Talk, 2014 NAFB Hall of Fame Inductees, a research update and more. Also, as part of the special section, AgriMarketing has opportunities to include your station or network advertising within the Ag Broadcasting Update.
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The 2014 Ag Media Research (AMR) Study provides great insight into farmer radio listening habits. We learned through the study that Radio is an important part of their day, and just not a once a week or once a month interaction – 89 percent of the producers surveyed are listening to Radio on a daily basis.
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Prior to the start of the NAMA Fall Conference in Chicago, IL, NAFB had the opportunity to host leading agribusiness marketers for a pre-conference lunch, Tuesday, September 16. Our luncheon speaker was past NAFB member and broadcaster, Jay Truitt. Jay is now with Policy Solutions, a bipartisan government relations and public affairs firm in Washington, DC.
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Lisa A. Adams, Principal with Sage Virtual Communications, is the recipient of the 2014 Professional Development Award of Excellence from the National Agri-Marketing Association. Adams was selected as this year’s winner in the Public Relations category. She accepted the award earlier this month at the organization’s fall conference in Chicago, Illinois.
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Please welcome the following new NAFB members who joined this past month.
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Greetings from Boone, Iowa. With the legislative recess underway I had the chance to escape DC for a few weeks. It's been a pleasure taking in some wide open spaces, including the Farm Progress show.
Our summer board meeting was held July 23-25, in Salinas, California.The NAFB board ventured west in an effort to expand awareness of NAFB in the region. The trip included a couple farm tours and lessons on California agriculture. The annual summer board meeting was planned by the NAFB office staff, but the AgNet West (Gary Cooper, Sabrina Hill and Taylor Hillman) team handled the majority of the planning and organizing. A big thank you to each of them for their help.
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Photos from the Summer Board Meeting held in Salinas, California, July 23-25.
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Be sure to be part of the NAFB Convention this year. President-Elect Susan Littlefield has put together a great agenda including, a legislative round table, agriculture technology updates and a foot-and-mouth disease communications session.
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Michigan Farm Radio Network (MFRN) continued its gnome tradition for the second year at the Michigan Ag Expo. Its’s the perfect way to meet listeners during the annual Michigan Ag Expo.
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NAFB included questions in the AMR Corn Belt Study this past spring. A few highlights from the study include:
- 89% of all farmers in the Corn Belt with $100,000 GFI listen to the radio for farm markets, weather or farm news report in general
- Daily farm radio listeners
- 62% of all farmers surveyed listen daily to the radio
- 89% of all farmers surveyed listen three or more days per week