The only farmer-and-rancher-owned radio association is expanding its reach. The Nebraska Rural Radio Association (NRRA) has reached an agreement to purchase seven additional radio stations in Nebraska. Legacy Communications has agreed to the deal, which includes six stations in the Scottsbluff market and one station in Holdrege. 

“We are very excited to add these stations to our other 10 stations and translators across the State of Nebraska,” NRRA Chief Operating Officer Tim Marshall said. “I appreciate how Legacy Communications worked with us on this project.  

“The sale includes KMOR (93.3 FM), KETT (99.3 FM), KOZY (101.3 FM), KHYY (106.9 FM), KOAQ (690 AM), and KOLT (1320 AM) in Scottsbluff, and KUVR (1380 AM) and translator 96.9 FM in Holdrege.

“There are still some details to work out but, we are excited to be moving forward,” NRRA Chief Executive Officer Craig Larson said.

The NRRA has begun operating the stations under a local marketing agreement with Legacy while waiting for the Federal Communications Commission to approve the sale later this year. The association is the only radio group in the nation owned by a cooperative of farmers and ranchers. Along with flagship station KRVN in Lexington, other NRRA stations include KNEB in Scottsbluff, KTIC in West Point, KAMI in Cozad, and KAWL/Max County in York. In addition to the radio stations, the NRRA has production studios on the Nebraska Innovation Campus in Lincoln. The NRRA-owned Rural Radio Network reaches six states with additional affiliates in Chadron, Sidney, Nebraska City, Beatrice, and Fairbury.