Todd Gleason, extension farm broadcaster for the University of Illinois Urbana-Champaign, assisted with the creation of the Closing Market Report in 1985.

Gleason attended Lincoln Land Community College and the University of Illinois to pursue his bachelor’s degree in agricultural communications.

Kevin Hall, communications director for the Iowa Pork Producers Association, assisted with creating the renowned “Purchase Moore Hamann Bacon” promotion, and the campaign is still earning awards today.

The idea for the promotion surfaced in September 2023, when Iowa Pork Producers Association was searching for ways to encourage consumers to purchase more pork products.

NAFB member Matt Gunderson recently celebrated his ten-year anniversary with his employer and looks forward to a bright future.

Gunderson grew up in South Dakota listening to some famous farm broadcasters that interested him in the industry.

“I listened to WNAX, which covered five states and had a large agricultural program,” he said. “I heard the voices of people like Judy Stratman and Gene Williams.”

Ella Peterson, a freshman studying agricultural communications at Iowa State University, owns and operates a rabbit breeding business while she is a full-time college student. She is also a student member of NAFB.

Peterson grew up in a rural town in southwest Iowa on a farm, where her family raised cattle. She did not desire a career in the agriculture industry until high school.

Editor’s Note: Article first appeared in Drovers

Repurposed with permission

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