Airing on the Side of Agriculture

Ella Peterson, a freshman studying agricultural communications at Iowa State University, owns and operates a rabbit breeding business while she is a full-time college student. She is also a student member of NAFB.

Peterson grew up in a rural town in southwest Iowa on a farm, where her family raised cattle. She did not desire a career in the agriculture industry until high school.

NAFB member Matt Gunderson recently celebrated his ten-year anniversary with his employer and looks forward to a bright future.

Gunderson grew up in South Dakota listening to some famous farm broadcasters that interested him in the industry.

“I listened to WNAX, which covered five states and had a large agricultural program,” he said. “I heard the voices of people like Judy Stratman and Gene Williams.”

Kevin Hall, communications director for the Iowa Pork Producers Association, assisted with creating the renowned “Purchase Moore Hamann Bacon” promotion, and the campaign is still earning awards today.

The idea for the promotion surfaced in September 2023, when Iowa Pork Producers Association was searching for ways to encourage consumers to purchase more pork products.

Todd Gleason, extension farm broadcaster for the University of Illinois Urbana-Champaign, assisted with the creation of the Closing Market Report in 1985.

Gleason attended Lincoln Land Community College and the University of Illinois to pursue his bachelor’s degree in agricultural communications.

Editor’s Note: Article first appeared in Drovers

Repurposed with permission

By Al Gustin
2012 NAFB Farm Broadcaster of the Year

In his monthly Farm ByLine column for North Dakota Living, 2012 NAFB Farm Broadcaster of the Year Al Gustin writes about the importance of AM Radio in reaching farmers and rural audiences. Reposted with permission from the publisher.

Amy Bradford, founder and CEO of Bradford Consultant Group, recently received her professional coaching certification to further her career.

She started working in the agricultural communications industry in the 1980s.

“I started on the print side and worked for Illinois Farm Bureau,” Bradford said. “I was responsible for writing press releases and working with media to convey priority messages.”

Jennifer Warren started as senior director of policy communications for Caprock Strategies in December 2024, and is looking forward to her new role of consulting clients.

Warren most recently was with the National Sorghum Producers and is no stranger to agriculture. She grew up in New Mexico on a diversified agricultural operation.

Paul Winters, director of public affairs and federal communications for Clean Fuels Alliance America, says his position on the Transportation Energy Partners Board, which he joined in October 2024, is a natural.

Winters grew up in San Diego, California, and he graduated from UCLA and the University of California, Davis. He got involved in agriculture through his career.

Steve Noffsinger grew up in Clay Center, Kansas, as the son of a large animal veterinarian. In 2024, he made a career switch from agronomy to farm broadcasting and, most recently, was promoted to farm director at KCLY/KFRM.