NAFB Financial Consultant Update

Over the past 15 years, the NAFB Board of Directors, in association with the past and current Executive Directors, have consistently approved a policy of building a sustaining financial reserve. This portion of the NAFB financial platform is to provide for sustainability of annual programs and services, as well as protecting the association from unforeseen financial challenges that could place the association in jeopardy of its mission goals and objectives. 

New NAFB Members

Please welcome the following new NAFB members.

2015 NAFB Executive Board Named

Congratulations to the 2015 NAFB Board of Directors
President: Susan Littlefield, KZEN
President Elect: Brian Winnekins, WRDN
Vice President: Tony St. James, KDDD and KFLP Radio
South Region VP: Lorrie Boyer, KSIR Radio
West Region VP: Jody Heemstra, Red River Farm Network
East Region VP: Bryan McGarvey, WASK/WKOA
Allied Industry Rep: Chase Adams, NCBA
Allied Industry Rep: Laura Henke, Charleston|Orwig
Management Sales Council: Bill Holst, WNAX
Management Sales Council: Neal Gladner, LA Farm Bureau

Greetings from Russell Pierson

Past NAFB President, and centenarian Russell Pierson sends his greetings to NAFB members. Russell will celebrate his 103th birthday on December 15. He was NAFB President in 1973, retired from the mic in 1980. Prior to joining WKY in 1958, Russell served as a county agent in Oklahoma. 

November Marketing & Promotion Update

During the Marketing and Promotion meeting at Convention, we presented the first round of findings from the Ipsos  research. This research was conducted via email survey, September 5015, 2014. The research was a nation-wide survey with 529 respondents, with at least $100,000 Gross Farm Income in 2013, 85 percent of those who responded reported GFI of $250,000 or more.

71st Convention Update

Just the other day I was talking with Susan Tally and Tom Brand about convention, and it hit me...we will be in Kansas City in a little over a month! Start packing for a packed convention kicking off Wednesday, November 12 at 9 a.m. with several great learning sessions, we start the day with the idea exchange, and followed by a session on Integrating Technology into the Agriculture industry.

Historian's Report

At the first meeting of the National Association of Radio Farm Directors (NARFD) on May 5, 1944 in Columbus, Ohio, membership fees were set at $10 for those affiliated with commercial stations and $5 for any member with a non-commercial station. Members unanimously supported the position that any regional group having funds be asked to turn that money over to the national treasurer except for what was needed for expenses already incurred. Time was granted to Barney Monahan of the U.S. Treasury to outline members responsibility in national War Bond sales in rural areas.

September President's Report

The year has certainly zoomed by and in seven weeks we’ll all gather again for our annual convention in Kansas City. One thing on the agenda this year, is new NAFB research. The board has approved a couple investigative efforts that will be the first in-depth NAFB research since the Wave Study of 2008. 

Special October Section on Ag Broadcasting Planned

The upcoming October issue of AgriMarketing will feature a special section on Ag/Rural Broadcasting. Included in the section will be updates from NAFB focusing on convention, Trade Talk, 2014 NAFB Hall of Fame Inductees, a research update and more. Also, as part of the special section, AgriMarketing has opportunities to include your station or network advertising within the Ag Broadcasting Update.

September Marketing Update & AMR Research

The 2014 Ag Media Research (AMR) Study provides great insight into farmer radio listening habits. We learned through the study that Radio is an important part of their day, and just not a once a week or once a month interaction – 89 percent of the producers surveyed are listening to Radio on a daily basis.