Lorrie Boyer (KSIR, Fort Morgan, Colorado) started her career in ag media right out of college in 1996 with a degree in technical journalism, specializing in agriculture. She started as a writer for the Ag Journal in La Junta, Colorado. In the meantime, her mom had told her several times that she needed to be in radio. One day, as Lorrie was listening to a local radio station in Lamar, Colorado, she heard an ad saying they were looking for an on-air assistant. After seven months of commuting from McClave to La Junta, and after working very late into the night, she decided to apply