Greetings from the childhood home of Laura Ingells Wilder! I hope spring planting has been going well for your producers.

Your NAFB staff has had a busy few months since we last visited. In April, NAFB staff, along with other NAFB broadcasters attended the annual NAMA Convention in Kansas City. Staff was very busy talking with agricultural marketers about the NAFB Research, and there is excitement among agri-marketers about the research and what it means for upcoming media buys. If you have any questions about the research or how to go about using it at your shop, please call Mindy at the NAFB Office.    

Farming is a 24/7 job. Working from sunup to sundown, farmers rely on multiple forms of communications to keep them informed, and up-to-date with the industry. Farm broadcasting is one of the multiple ways farmers, and ranchers stay connected. Radio continues to be widely used by farmers in all age ranges, as they seek out information that matters to their operation. 

Over the last two years, we have had the opportunity to connect with farm radio listeners and farm TV watchers at several trade shows, and it’s amazing to hear the many reasons they choose to stay connected to the agricultural industry over the airwaves. Radio is an important part of everyone’s lives. 

Michelle Rook (WNAX, Yankton, SD) will be recognized as the 2016 South Dakota Governor’s Ag Ambassador on June 2, at the annual Governor’s Agricultural Summit in Brookings, SD. “Agriculture has a tremendous advocate in Michelle,” said Governor Dennis Daugaard. “She has devoted many years to telling the story of farm and ranch families who work hard to provide a safe, affordable food supply in South Dakota and beyond.”

Pam Fretwell (Farm Journal Broadcasting, Quincy, IL) produces several regular podcasts each week. One is Straight from the Heartland Show, which airs every Tuesday and Thursday, gives a look at current events and subjects important to farmers. Another podcast is Consumer Ag Connection, which airs once a week and is also broadcast on radio stations in seven states.

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